As an artist, your EPK is your source of branding. It's where you show off your culture, intention, and your product. 

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It's the one central place where you can direct all your traffic for music, merch, and booking info.

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That's why it's massively important to have a working EPK, one that looks as outstanding as you sound. 

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Once you show a PR team, venue, or agency your EPK, they instantly take you more seriously. It goes to show what you have accomplished, where you're headed, and why you should be taken seriously.